More schools across Bournemouth, Christchurch and Poole are set to receive free fruit and vegetables through an expanded programme.
Tesco is increasing its Free Fruit and Veg for Schools scheme from September, aiming to reach more pupils as research shows many children are not meeting recommended healthy eating guidelines across the region.
The supermarket’s survey found 71% of parents and carers say children are more likely to eat fruit and vegetables when they can choose them, while 80% believe making food visually appealing encourages them to try more.
The programme has already seen pupils sample more than 100 different varieties of fruit and vegetables, helping broaden tastes and support healthier choices beyond familiar options often preferred at home.
Just over 71% of parents said they had stopped buying certain fruit or vegetables after repeated refusal, highlighting the challenges families face in encouraging balanced diets.
Ken Murphy, Tesco Group CEO, said the aim is to help “one million children get free fruit and veg” through school and community programmes, supporting the development of healthy habits.
Elaine Hindal, Chief Executive of the British Nutrition Foundation, said early food experiences can shape long term health, adding programmes like this can “make a lasting difference”.
Teachers involved in the scheme have reported improved behaviour among pupils, with 94% noting a positive impact.
Customers can also support the initiative, with Tesco donating when fruit and vegetables are purchased in store until 24 May.