Poole is building momentum as culture, local businesses and community activity continue to attract visitors to the town.
Businesses across Poole have reported five million trips during winter, with returning visitors increasing year on year. Attractions highlighted include Poole Museum, light installations, the Poole Quay Bath-Tub Race and activity along the waterfront.
Vacancy rates in Poole stand at eight per cent, less than half the national average. Poole Museum reopened in November 2025 after a three year redevelopment, welcoming more than 50,000 visitors in its first ten weeks. Exhibits include the Iron Age logboat, the giant hippo and the restored Scaplen’s Court.
Work led by Poole BID is bringing a more connected presence from Dorset Police neighbourhood teams, BCP Council Community Safety Accreditation Scheme officers and BID security staff.
The RNLI has previously confirmed plans to move all shipbuilding to Poole from 2027. Rockley Watersports has secured a long term contract at Poole Park, while Lush has strengthened its local links with a standalone HairLab on the Quay.
Councillor Millie Earl said it was “fantastic to see our town shining brightly”. Jaine Fitzpatrick said the museum has become “a vibrant cultural venue for all in Poole”. Jacqui Rock said the town centre has seen “great footfall and a real buzz”.
Share us with your friends on social media, and have a listen to Bournemouth One online and on DAB for all your local news, traffic, jobs, weather, coastal info and more.
Register below for free regular updates via email.