Vitality to sponsor Cherries shirts

AFC Bournemouth has announced Vitality will become the club’s front of shirt sponsor from the two thousand and twenty six season, expanding an existing partnership rooted in Bournemouth.

The multiyear agreement builds on Vitality’s stadium naming rights, held since two thousand and fifteen, placing the insurer on both the shirt and stadium for the Premier League club.

Vitality is a major local employer and has supported the men’s and women’s teams for many years through wellness partnerships and community programmes encouraging people to live more active lives.

These campaigns include Bring your Boots, Vitality Kickstart and the Vitality Supporter Awards, which have focused on participation and wellbeing across the local area.

The expanded deal strengthens ties between the club, its supporters and the wider community, while increasing visibility during Premier League matches watched by audiences worldwide.

Vitality chief executive officer Neville Koopowitz said the extension would take its ambition to support healthier lives to a global audience, adding that the partnership had grown stronger over more than ten years.

AFC Bournemouth Commercial Director Rob Mitchell said the agreement reinforced a shared vision for the club’s future and continued work around health, wellbeing and community impact.