Improvements to public realm and facilities have been unveiled at Shore Road with the creation of a plaza with new seating and improved signage.
A new beach office, watersports centre, and extended catering kiosk, along with modernised beach huts have refreshed the area.
Refurbished toilets, showers and a new family changing area mean that visitors will find all the facilities they need conveniently placed on arrival at this heart of this popular and iconic beach.
The area is softened by natural planting of coastal grasses and flowers in new beds at the entrance to the promenade and stone benches invite you to enjoy the view.
Councillor Mohan Iyengar said: “The improvements to the plaza here are fitting for such a great location, and we’re delighted to welcome a new watersports concession; Easy Riders for their first season in the brand-new facility. This project at Shore Road is just one of many improvements from our ongoing plan to ensure we continue to invest in our world-class seafront across the whole of the BCP Council area.”
Nikki Parker-Goadsby, Dorset Coast Forum said: “Dorset Coast Forum are delighted to have been involved in the community engagement and coordination of the Coastal Community Funding (CCF) for the public realm improvements at such a prestigious and popular location on the Dorset Coast.”
Andy Gratwick owner of Easy Riders said: “We are delighted to have been chosen to take on the new facility at Shore Road. Having taught watersports here since 1993 we know the environment and conditions well. We are looking forward to introducing more people into watersports safely and progressing the sports we offer making shore road one of the premier venues nationally for watersports.