AFC Bournemouth have revealed a purple away kit for the 2026/27 football season.
The jersey takes inspiration from football shirts worn during the early 1990s, combining different purple tones with contrasting white panels and detailing across its design for the coming campaign.
A tonal AFC Bournemouth crest appears on the chest, while the centre back of the neck carries a bespoke club sign off described as completing the shirt’s “premium aesthetic”.
Hummel’s chevrons run along the sleeves as part of the Danish sportswear company’s new partnership with the Cherries, which begins ahead of the 2026/27 season.
Vitality appears on the front of the jersey after expanding its long running agreement with AFC Bournemouth to become the club’s new main shirt sponsor for the campaign.
MrQ Casino is also displayed following its appointment as the club’s Official UK Online Casino Partner, while supporters can now buy the new away shirt through AFC Bournemouth’s online Superstore.
