AFC Bournemouth have unveiled their new home kit for the 2025–26 Premier League season, featuring a fresh take on their traditional red and black stripes with a design inspired by the town’s coastline.
The new shirt includes a subtle sand-textured pattern within each stripe, reflecting the golden beaches of Bournemouth. This is combined with sharp red pinstripes and refined gold detailing to complete the look.
The launch follows a record-breaking campaign under head coach Andoni Iraola, and comes as the club prepares for another top-flight season with growing confidence.
The new kit has been designed for top-level performance using breathable fabric and a contoured fit. It will be worn throughout the Premier League season and is now available from the club.
A club spokesperson said the new design “captures the spirit of a team entering an exciting new era” while staying true to the Cherries’ identity.