“We are grateful to the people of Dorset for showing the magic of Christmas is very much alive and well”

Tesco shoppers in Dorset have been thanked for contributing to the 125,000 toys donated to children in need during the run-up to Christmas.

Before the festive celebrations, the retailer’s stores in the county called on shoppers to support a collection of toys for children who might miss out on receiving a gift on Christmas Day.

Tesco said Dorset customers responded enthusiastically with 585 new toys being gifted to good causes such as Amelia’s Rainbow and Cash for Kids.

Claire De Silva, Head of Communities at Tesco, said: “We really can’t thank our customers enough for their kind contributions to this great cause.

“Throughout the year our stores give support to children and their community, and without fail local people support us in our efforts.

“So once again we are grateful to the people of Dorset for showing that the magic of Christmas is very much alive and well.

“They have made a great many children so happy at a time of year that can be difficult for some families, so thank you so much again for your support.”

The Toy Donation campaign ran in stores across the UK in December, with more than 125,000 items being given.

In addition to the toy collection, Tesco donated £25,000 to the Salvation Army to support its ongoing efforts in providing essential services and support to vulnerable families during the
festive season.


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