Your local radio station is making its own headlines this morning as Bournemouth One becomes available on DAB digital radio across Dorset.
Your Bournemouth-based and locally owned and operated station now reaches over 355,000 households across the county, after being granted a licence from Ofcom to broadcast ‘on the radio’.
It’s the first time in many years that Bournemouth has had a terrestrial commercial radio station super-serving the town and shouting about all the good things happening around the area.
Previous stations such as 2CR and Fire are now part of national brands broadcasting national programmes from London. In contrast, Bournemouth One airs local news, traffic, what’s on, weather, community notices, jobs and coastal information all day every day, along with a presenter-free nonstop music format.
The station has just given away a smart-speaker a day during December to celebrate 12 months of online streaming. Now it’s looking forward to welcoming even more listeners around the area.
Co-founder Sophie Greenwood: “Our first 12 months online has been so much fun, and so valuable in helping us welcome many loyal listeners, partners and advertisers to Bournemouth One.
“But even though we are now officially Ofcom licensed to cover the whole county, we remain loyal to the local area, and will continue to provide more real and relevant news bulletins, travel reports, what’s on and essential local information than all the other local stations combined.”
Co-founder and CEO Roy Martin adds: “Our listeners have been asking for us to be on the actual radio ever since they discovered us online, so this is our birthday present to them.
“I have regular emails thanking us for our new policy of nonstop music and local news. It’s like listening to your best friend’s iPod on shuffle, only interrupted by welcomed local information.
“And with traffic and travel news every 20 minutes from morning till night, along with hourly what’s on information and weather, it’s the perfect listen on the road along with the best songs on the radio.
“It’s also fantastic news for any local business wanting to target a local family audience, as the service is aimed at 30+ adults living and working locally.
“We’d like to thank all our partners so far and look forward to making new friends in 2025.”
Bournemouth One continues to stream online via BournemouthOne.com and on Smart Speakers. You just need to ask any smart device to “Play Bournemouth One”.
For any local business interested in exploring radio advertising in Bournemouth, Christchurch, Poole, Wimborne, Ferndown, Verwood or Ringwood, just email hello@bournemouthone.com.