Rockwater and AFC Bournemouth have announced a new three-year partnership for matchday experiences at the Vitality Stadium.
The Rockwater Lounge will open ahead of the 2024/2025 season as part of AFCB’s elevated hospitality offering, and will be the first hospitality brand that has a dedicated space at AFCB fixtures.
Luke Davis, CEO of Rockwater, said: “We are thrilled to partner with AFC Bournemouth. The club is a pillar of our local community and a growing force in the Premier League. Witnessing the club’s meteoric rise and their most successful season to date has been nothing short of inspiring. I’m looking forward to seeing how our collaboration creates unforgettable experiences right on Rockwater’s doorstep. We can’t wait to welcome more Cherries fans to Rockwater.
The Rockwater Lounge will have the capacity to host 20 match-goers, who will all be able to watch each game in premium seating at Vitality Stadium.
Rob Mitchell, AFCB’s Commercial Director, echoed Luke’s sentiment, and said: “We are delighted to bring Rockwater into our family of partners. Both venues are united by a commitment to growth and excellence within the community. Together, we can provide new opportunities locally while facilitating unmissable entertainment.
“Providing an outstanding experience for all match-goers is our priority, and the Rockwater Lounge will enrich AFCB matchdays for new and existing fans.”
As part of the partnership, Rockwater and AFCB will host several community-led initiatives. The activities will start with a beach clean event later this year in collaboration with AFCB’s Junior Cherries member group.
Rockwater has a restaurant on the seafront in Branksome, and is currently building a new venue in Sandbanks.