Real Dorset residents who relish the winter months are the stars of Dorset Tea’s latest campaign.
The brand, which was launched 15 years ago and now has 12 blends, is using sea swimmers, cyclists and dog-walkers at locations across the county.
Lauren Forecast, Brand Manager, said the one thing they shared in common was a comforting cuppa of Dorset Tea after their particular activity.
She said: “Dorset is at the heart of our brand.
“That’s why we wanted to showcase both the breathtaking beauty of the country alongside everyday locals who live life to the fullest, winter and all.
“These are the people who inspire us to get outside, have an adventure, and then warm up with a comforting cuppa!”
Produced in partnership with local creative agency Fridays at Nine, the campaign features Dorset locations including Weymouth Beach and Hardy’s Monument in Dorchester.
Chris Cardew, Founder of Fridays at Nine, said: “This campaign is a fantastic way to showcase the Dorset Tea brand, our incredible county and the wonderful people that live here.
“We’re proud to be supporting a local business and to be inspiring our local community to pick up a cup of sunshine this winter.”
Among those taking part in the campaign is cycling enthusiast Greg Weekes from Southbourne.
Also featured are sea swimmers Val Hall and Anna-Marie Gill and Reshma Raju and her canine companion, Benji.
Dorset Tea’s include Sunshine Blend, Ginger & Sunshine Lemon, Cool Camomile, Strawberries & Cream, and the new Loose Leaf.