Bournemouth had a record-breaking Christmas with more than four million people enjoying the town’s festive attractions.
New figures reveal there were an average of 94,000 visits each day to the Christmas Tree Wonderland trail, Christmas Market and SKATE Ice Rink.
Organisers Seventa Events, SKATE and BCP Council declared the event a “triumph”.
The town centre festivities included live choirs, festive character appearances, complimentary face painting and crafts and workshops in the Alpine Lodge.
New installations were added to the Christmas Tree Wonderland including the light up tunnel and Christmas Train.
The Nutcracker trail proved a big success with one lucky family winning a free holiday from Shorefield Holidays.
Other highlights include a penalty shootout between the AFCB Women’s team and Cherry Bear and a performance from Eurovision star Sam Ryder in the Square.
Sixty of the event suppliers were based within the conurbation giving a boost to the local economy.
Simon Brooks, Director of Seventa Events, said: “We are delighted to have played a role in bringing Bournemouth town centre to life with a little festive magic this Christmas.
“Alongside Christmas Tree Wonderland and SKATE Ice Rink, we are proud to have delivered what we believe to be the best festive offering across the south coast.”
Picture: Seventa Events.